A Little About Me

I am a Senior Creative Lead and Designer with over ten years of experience shaping work across beauty, lifestyle and consumer brands. My practice spans packaging design, campaign development, digital content, social creative and visual identity. I move easily between concept thinking and design execution, creating clear, modern visuals that feel intuitive and engaging.

I’ve partnered with founders, marketing teams, stylists, distributors and agencies, giving me a broad understanding of how design supports a business at every stage. I value straightforward communication, strong ideas and design that serves a real purpose.

After more than a decade in London, I now work remotely from Tāmaki Makaurau, collaborating with teams and partners globally.

Expertise

Brand Research & Design

Creating clear, modern visual identities that feel aligned, recognisable and easy to understand.

Experienced in shaping visual language, hierarchy and brand storytelling across multiple touchpoints.

Packaging & Product Design

Designing packaging that performs in both retail and production environments.


Comfortable taking concepts through artwork, print setup and final delivery with strong attention to detail.

Creative Direction & Collaboration

Leading concepts, shaping visual direction and working closely with stylists, photographers and teams.

Proficient across Adobe Creative Suite, Shopify and AI assisted tools that support fast, effective creative work.

Digital & Social Creative

Developing content for Instagram, TikTok and digital campaigns with a confident visual voice.

Skilled in layout, motion edits and e-commerce assets that support both engagement and conversion.

Lets chat