A Little About Me

I am a Senior Creative Lead and Designer with over ten years of experience across beauty, lifestyle and consumer brands.

After more than a decade in London, I now work remotely from Tāmaki Makaurau, collaborating with teams and partners globally.

My work spans packaging design, campaign development, digital content, social creative and visual identity. I move comfortably between concept thinking and design execution, creating clear, modern visuals that feel intuitive and engaging.

I’ve partnered with founders, marketing teams, stylists, distributors and agencies, giving me a broad understanding of how design supports a business. I value simple communication, strong ideas and design that has purpose.

Expertise

Creating clear, modern visual identities that feel aligned, recognisable and easy to understand.

Experienced in shaping visual language, hierarchy and brand storytelling across multiple touchpoints.

Designing packaging that performs in both retail and production environments.


Comfortable taking concepts through artwork, print setup and final delivery with strong attention to detail.

Packaging and Product Design

Brand Research & Design

Creative Direction and Collaboration

Digital and Social Creative

Leading concepts, shaping visual direction and working closely with stylists, photographers and teams.

Proficient across Adobe Creative Suite, Shopify and AI assisted tools that support fast, effective creative work.

Developing content for Instagram, TikTok and digital campaigns with a confident visual voice.

Skilled in layout, motion edits and e commerce assets that support both engagement and conversion.

Brands and Collaborations


Diva Pro Styling • Lee Stafford Electricals • Glamoriser • Nourish London • House of Sassoon • Revlon Professional • Kevin Murphy • Parravanis • Pod Organics • Bubbl&Co

Lets chat