Abstract digital artwork with flowing pastel colors of pink, blue, purple, and red blending smoothly.
A black and white halftone illustration of a human eye.

CREATIVE

Abstract blue 3D geometric shapes on black background
A woman getting her hair styled with a round hairbrush and a blow dryer.
A digital collage of social media posts and advertisements related to hair styling tools, featuring images of women with styled hair, a hair flat iron, and promotional text about the Atmos Styler XXL Wide, including Instagram posts and graphics.
Person holding a smartphone with a photo of a woman with short brown hair on the screen.
A collage of hairstyles and fashion themes, including categories like Shag Haircut, Wolf Cut, Butterfly Cut, Moxie Cut, Barbie Blonde, Game Set Hair, and Boy Bob, with a smartphone displaying an Instagram post about styling a Shag Haircut.
Person is straightening blonde hair with a flat iron against a black background.
Collection of pink hair styling tools including a hair dryer, curling iron, straightener, round brush, and curling wand arranged on pink cylindrical platforms against a pink background.
A collection of skincare products from Nourish London arranged on a white marble surface with a minimalistic gray and white background, with some products placed on small stone platforms and a white vase with green foliage on the right side.
Person holding a smartphone with a yellow event poster that reads 'DINE & DANCE' in front of a clay cup on a dark surface.

ABOUT LYDIA

Delivering clear, considered design across beauty, lifestyle and consumer brands.

With over a decade working with global teams in London, I now work remotely from Tāmaki Makaurau while continuing to collaborate with brands worldwide. My work sits between creative direction and design, building visual stories that feel modern, confident and easy to understand.

I specialise in integrated design across packaging, digital content, social and campaign work. Every project is approached with curiosity, clarity and a strong eye for detail, bringing ideas to life in a way that feels natural and meaningful.